Why it matters
The producer
Marc Pichon purchased the vineyard in 2008, when five hectares were in production, and expanded it to 50 hectares. Domaine Mur-Mur-Ium is a family wine domaine with organic certification.
Véronique Pichon arrived at the domaine after Marc died unexpectedly in 2016. She has argued that wine prices need to come back to earth so young customers do not leave for another drink. The domaine also works with beekeepers to reintroduce bees to its organic parcels.
Place and vineyards
Where the wines begin
Domaine Mur-Mur-Ium Syrah Black Elephant carries IGP du Vaucluse, a regional geographical indication from the Rhône. The label names Vaucluse as the place and Syrah as the grape. IGP identifies regional origin, so the bottle's geographic address stays at that level rather than using a village appellation.
Wines to know
The range in view
Domaine Mur-Mur-Ium Syrah Black Elephant is a red Syrah under IGP du Vaucluse. It shows an inky black colour with deep purple hues. The palate is full-bodied, with smooth, rounded tannins.